Pathos, the attraction to our human emotions, can be the most effective form as advertising for many people. It requires people to see an image, and before even thinking about it, choosing to act upon it to either help the homeless animal or donate to a wildlife fund. one of the most common misconceptions is that these ads have no logos involved in them, which is false. Most ads have multiple appeals to logos, ethos, pathos, and kairos, but logic and emotion are the two most popular and reoccurring.

In the reading, the author discusses how pathos in an ad can make us almost trust the ad before researching it ourselves. We can't question every statement and trace their sources back to where they originated, so we believe the ads. The bigger the company or more popular the name, the more we tend to trust them. It's a simple concept, but at the same time can be difficult to understand why we don't believe small companies or less popular people as much as bigger ones. But in reality, why do we trust bigger companies? Because they have more to lose? They've made more ads in their history?Aren't the smaller ones just as reputable?

In Everything's An Argument, Chapter 14 (Visual Arguments), a main topic that is discussed is how advertisements, posters, and other similar types of visuals influence us to make choices and persuade us to think a certain way. Fonts, seals, endorsements, and colors are all factors that play into an ad or poster can make you feel about the topic and argument they are trying to get across. There are four types of appeal (logos, pathos, ethos, and karios), but this chapter really looks at the pathos (emotional) side of things.

The above ad demonstrates an immediate appeal to emotions, in particular sadness. Because of the dark background and lack of light throughout the image,  Your eyes are drawn to the tattoo on the mans shoulder, and then to his head hanging in what appears to be disgrace or shame. It has a simple message on the bottom in all caps, keeping a uniform line and doesn't distract from the message. This ad was very effective to me and caught my eye immediately out of a group  of ads, so I think it was very effective. 


For my visual ad, I plan on using darker colors and black and white to create even more contrast than the above ad did. As far as a topic goes, I will probably either do an above the influence ad or a wildlife awareness ad similar to the gorilla one that would help the general public learn more about what's going on and possibly influence them to help.

My Life Story (in under 400 words)

Welcome! 

My name is Tyler Guy and this is my blog. I grew up in the great city of Scottsdale with both of my parents, my sister, and brother. As a kid, sports were always a big deal to me. I played soccer, baseball, football, and basketball, but I always loved shooting some hoops more than anything else. My best friend (who turned out to be my neighbor) liked basketball just as much as I did, and his dad started a team for the YMCA just to get his kid playing. Turns out, that decision would last all the way through my senior year of high school. I graduated from Horizon High School and played ball there for all four years and am now on an intermural team at ASU with some buddies I balled with that are a year or two older of me. School is more important to me than sports (if it wasn't I probably would have failed out of college already), and at the end of the day what GPA you graduate with and what you know from real world applications are what gets you a job, not being able to dunk or hit a 3 pointer in a clutch situation. Basketball has been a pretty important factor in my life to keep me motivated and active and in shape, but I've also been blessed with a great family and a wonderful girlfriend that I appreciate just as much. 

To close, I'll leave you with a few interesting facts about me...

• I'm studying mechanical engineering through the Ira A. Fulton School of Engineering
• I've never gotten a C in any class
• I dunked for the first time my junior year
• I've been on three cruises, one to the Mexican Riviera and two to the Caribbean
• Dream home: Mountainside lake property or a beachfront property in a not-so-well-known city
• I'm left-handed (you would be surprised how many people find this interesting when they find out)